About Us
About us
Who We Are
Who We Are
GenAthleteX provides premium, eco-conscious sun protection and wellness products designed for active lifestyles, blending clean ingredients, effective performance, and environmental mindfulness to protect those who embrace outdoor living.
Our Vision
Empower outdoor enthusiasts to live vibrant, active lives by providing premium, eco-conscious sun protection and wellness solutions that inspire confidence under the sun.
Our Mission
To deliver high-quality, mineral-based sun protection products that combine clean ingredients, effective performance, and a commitment to environmental responsibility. We aim to educate, inspire, and protect active individuals and their families, ensuring they stay safe while enjoying life’s adventures.
%
Americans who protect their skin
Hours of Sun Coverage in Every Bottle
%
Eco-Friendly Formulations
Why GenAthleteX
Sun Protection Experts
With years of experience in sun protection and wellness, we are committed to delivering products that combine clean ingredients with proven effectiveness. Trust us to keep you safe under the sun while you enjoy every adventure.
Eco-Conscious Commitment
Our dedication to the environment drives every decision we make. From reef-safe formulations to recyclable packaging, we ensure our products protect not only you but also the planet we all love.
Designed for Active Lifestyles
We understand the needs of active individuals who love the outdoors. Our products are crafted to stay with you through every hike, run, bike ride, or day at the beach—offering protection that works as hard as you do.