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Privacy Policy

This policy explains how personal information is collected, used and shared through the GenAthleteX website, including when you shop, create an account, sign up for email or contact us.

Effective date: October 7, 2026.

Business contact: Gogo Marketing LLC, 6077 Coffee Rd, #4-171, Bakersfield, CA 93308. Telephone: 1-888-436-9377.

Information You Provide

Orders and Customer Accounts

When you place an order, you provide information needed to complete the purchase and arrange delivery, such as your name, email address, billing and shipping details, and payment information. Order records include the products purchased and related transaction information.

WooCommerce provides the website's ecommerce functionality. Guest checkout is available, and customer accounts are optional. If you create an account, information associated with it may include your contact details, addresses and order history.

Contacting Us

When you use the contact form, we receive the information you submit, including your name, email address, reason for contacting us, message and any order number you provide. We use this information to understand and respond to your inquiry.

Please do not submit payment-card details, passwords or sensitive medical information through the contact form.

Email Signups

Mailchimp is used to manage email signups and marketing communications. When you subscribe, your email address and any other information you provide with the signup are used to manage your subscription and send marketing messages.

You can unsubscribe from marketing emails using the unsubscribe link in those messages.

Website Activity, Cookies and Similar Technologies

Website technologies may collect browser and device information, page activity, interactions, referral information, IP-derived information and identifiers, depending on their configuration. This information supports website operation, analytics, advertising and marketing measurement.

Cookies and similar technologies may be used to support shopping, payment processing and account functionality, detect and prevent fraud, understand how visitors use the website and support marketing activities. Stripe’s Cookie Policy explains its use of cookies and similar technologies in connection with its services.

Analytics

Google Analytics 4 is used to understand website activity and interactions, measure usage and help improve the website.

Advertising and Marketing Measurement

We may use Meta Pixel for advertising, audience building and marketing measurement. Depending on its configuration, it may collect or receive information about visits and interactions, including identifiers and browser, device or referral information.

Advertising-related disclosures can constitute “sale,” “sharing” or targeted advertising under some privacy laws, even when information is not exchanged for money. Applicable choices and rights depend on the law and the processing involved.

Cookie and Advertising Choices

Your browser may provide settings for cookies and other website data. Advertising platforms may also provide privacy or advertising controls. These settings depend on the browser or service you use, and restricting cookies may affect website functionality.

The website does not currently provide a site-specific cookie-consent control. To ask about applicable privacy choices, contact GenAthleteX.

Payments

We use WooPayments as our payment integration at checkout. WooPayments is built in partnership with Stripe, which supports the underlying payment processing and payout infrastructure. Information needed to process and support payments is shared through these services. Automattic’s Privacy Policy and Stripe’s Privacy Policy describe their respective information practices. Payment information submitted during checkout is used to authorize and process the transaction. Order and transaction information is used to confirm payment, manage purchases and handle applicable refunds. PayPal is not currently available at checkout. If PayPal is enabled in the future and you choose it, information needed to process and support that payment will be handled under PayPal’s Privacy Statement.

How Information Is Used

Information may be used to:

  • Process payments, fulfill orders and arrange shipping.
  • Provide order information and respond to questions.
  • Maintain optional customer accounts.
  • Manage email subscriptions and marketing communications.
  • Understand website use and measure marketing activity.
  • Maintain website functionality and provide technical support.
  • Detect or prevent fraud, misuse and security problems.
  • Maintain business records and meet applicable legal obligations.

Service Providers and Information Sharing

We may share information reasonably necessary with providers supporting:

  • Payment processing.
  • Order fulfillment and shipping.
  • Website hosting.
  • Email delivery and marketing.
  • Analytics.
  • Advertising and marketing measurement.
  • Technical support.

Information may also be disclosed when required by law or reasonably necessary to protect customers, the website, the business or others.

Retention

Records may be retained as reasonably necessary for fulfillment, accounting, tax, fraud prevention, legal obligations and legitimate business-record purposes. Other information is retained only as long as reasonably necessary for its purpose.

Security

We use reasonable administrative, technical and operational measures to protect information. No internet transmission or storage system can be guaranteed completely secure.

Your Choices and Privacy Requests

You may use our contact form to ask privacy questions or submit applicable requests concerning access, correction or deletion of personal information. Select “Privacy Request” and describe your request.

Requests are handled in accordance with applicable law. Identity verification may be required. Applicable legal requirements may affect what information can be provided, changed or deleted.

Children's Privacy

The website and products are intended for adults and are not directed toward children. We do not knowingly seek to collect personal information from children through the website. A parent or guardian who believes a child has submitted personal information may contact us.

Policy Updates

Material changes to this policy will be reflected through an updated effective date. Additional notice or consent will be provided where required by applicable law.

Questions and Assistance

For privacy questions or requests, contact GenAthleteX or call 1-888-436-9377. You may also write to Gogo Marketing LLC, 6077 Coffee Rd, #4-171, Bakersfield, CA 93308.

For help accessing the website or this policy, read our accessibility statement. Our Terms & Conditions
address website use and purchases.